Anvil
Handles
![](https://assets-global.website-files.com/64faba7f246f0314b356bd94/653550ecdfd7d237954e6d61_roelvandebeek_Anvil_Jolie-Handles_1.jpg)
DESIGN ROEL VANDEBEEK
FOR JOLIE HANDLES
YEAR 2020
GOOD DESIGN AWARD WINNER AUSTRALIA
![](https://assets-global.website-files.com/64faba7f246f0314b356bd94/653550f3dfd7d237954e72ec_roelvandebeek_Anvil_Jolie-Handles_2.jpg)
The way to market the Jolie Handles brand is unique. It is a combination of sober, stylish products that are produced with great care in a unique traditional way. As a result, they appeal to a specific target group. I have tried to further translate this way of working and to make it more powerful on the basis of new designs with the following points of attention: proportions, image value, emotion, open character, uniqueness and cuddlyness. As a designer, the art is to bring innovation without undermining Jolie’s philosophy. It gives the buyer or user a surprising and new addition to the existing collection, new and old reinforce each other. Jolie’s handles are present, but not dominant.