Oneliner
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DESIGN ROEL VANDEBEEK
IN COLLABORATION WITH Global Impact
YEAR 2015
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This design aims to break the banality of socks. We believe that socks (can) play an important role in the fashion world and that until now they have been treated badly. With Oneliner we want to change this. Oneliner is the name of a sock collection that is characterized by the graphic work with one line. This leaves centrally at the bottom of the sock upwards where it bends to the left or right. This “line” is decorative but also has many practical properties:
Anyone who has children knows the problem of putting on socks. Usually the socks are completely crooked. This simple graphic intervention makes this annoyance a thing of the past, and not only for children. Oneliner indicates the top and the middle with its line, so you can immediately correct the direction while putting it on. The bending of the line at the top of the sock indicates left and right, a handy detail for “pairing” after washing. Each pair of Oneliner socks has a base color (gray, blue, …) and a line color that determines the accent. The size group is stated at the bottom same accent color. Joining the socks when they come out of the washing machine is easy because you can quickly match the right colors.